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For the latest
information on
industry trends. |
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July 2,
2008 |
The Southwark Rose Hotel and Hotel Metropole Brussels Select TIG Global as their Internet Marketing Partner
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June 17,
2008 |
TIG Global and ICE Portal Form Strategic Alliance
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May 6,
2008 |
TIG Global Receives Top International Honors for Website Design and Internet Marketing
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February 1,
2008 |
TIG Global's Work Leads to 2007 eMarketer of the Year Recognition and Nine other Adrian Awards
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January 16,
2008 |
TIG Global to Expand European Operations and International Internet Marketing Services with New London Office
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October 9,
2007 |
TIG Global Philanthropy Unit Using Internet Marketing Expertise to Take on Global Diseases.
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Mid-scale, all-suite branded property located in Richmond, VA. Equipped with 9,000 square feet of
meeting space, this 226-suite hotel is the area's premier location for corporate events.
THE BUSINESS CHALLENGE:
Use the Internet to achieve the following goals:
- Capitalize on numerous area demand generators by creating heightened online presence
- Target meeting planners to promote newly built executive meeting center
- Maintain market share despite new supply located in close proximity to major demand
- Gain online market share and RevPAR
- Lower customer-acquisition costs through decreased reliance on third-parties
THE STRATEGY:
Client hired TIG Global to gain market share in the competitive
online arena and to increase brand-direct online sales. TIG Global extensively
researched the local market and the property's competitive set to identify the best local
and national travel site partners. TIG Global utilized its large client base as leverage to
negotiate featured advertising placements at highly discounted pricing. TIG Global also
optimized the website content and used a pay-per-click strategy of bidding on over 200
keywords to rank high in the search engines and increase the online revenue.
THE RESULTS:
After a year of consistent online marketing the client:
- Increased its online revenue, resulting in over $800,000 booked direct online through the website
- Collected almost 20 RFPs since the Executive Meeting Center opening, for a potential of over 300 room nights
- Realized significant movement in its RevPAR Indexes
- Received more than 123,000 total visitors, with 25% of the site visitors clicking through to check rates and availability
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