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For the latest
information on
industry trends. |
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July 2,
2008 |
The Southwark Rose Hotel and Hotel Metropole Brussels Select TIG Global as their Internet Marketing Partner
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June 17,
2008 |
TIG Global and ICE Portal Form Strategic Alliance
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May 6,
2008 |
TIG Global Receives Top International Honors for Website Design and Internet Marketing
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February 1,
2008 |
TIG Global's Work Leads to 2007 eMarketer of the Year Recognition and Nine other Adrian Awards
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January 16,
2008 |
TIG Global to Expand European Operations and International Internet Marketing Services with New London Office
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October 9,
2007 |
TIG Global Philanthropy Unit Using Internet Marketing Expertise to Take on Global Diseases.
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Click here to purchase the report
This new special report produced by TIG Global examines the increasingly important challenge travel executives face in managing their invaluable brands, trademarks, and other intellectual property in the dynamic digital landscape. The report offers practical instruction and easy reference checklists for navigating evolving laws in the online environment while maximizing web presence.
The emerging set of laws and less formal contractual or business rules related to online marketing affect almost everything a hotel or resort does to propel visibility of its property online:
- Building and maintaining a hotel website
- Creating and publishing website code, copy, and metatags to promote search engine optimization
- Using photographs on a hotel website and in other marketing vehicles
- Developing long-term packages, programs, or promotions with unique names that a hotel intends to promote
- Executing an email marketing or CRM program
- Running pay-per-click marketing programs to promote qualified traffic to a hotel website
Profits and Pitfalls of Online Marketing: A Legal Desk Reference for Travel Executives was published in partnership with online risk-management expert Cyveillance and the Hospitality Sales and Marketing Association International (HSMAI) Foundation. The report was written by Mike Heilbronner, experienced intellectual property attorney and founder of IdeaLegal, P.C., Sue Heilbronner of TIG Global, and industry expert Cindy Estis Green of The Estis Group. The report follows on the success of the extremely influential 2005 TIG Global Special Report, Demystifying Distribution.
For bulk orders or to reserve a speaker on the topic of this report please contact Molly McElroy at 202.465.3962 or mmcelroy@TIGglobal.com
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